Hey, I’m Joley! I’m a marketing professional with a passion for creating engaging content, bringing ideas to life, and building brand identities that connect with audiences in an authentic way. My background is in brand strategy, digital marketing, influencer partnerships, and merchandise, with a strong focus on sustainability and customer engagement.
I was born and raised in Florida and graduated from the University of Central Florida with a bachelor's degree in marketing and film. In 2021, I was lucky enough to move to Hawai‘i, and I’ve never looked back. Living here has not only shaped me personally but has also fueled my creativity in ways I never imagined. Hawai‘i’s energy, culture, and natural beauty inspire my work every day, and I feel at my best—both personally and creatively—when I’m bringing ideas to life in this incredible place.
Over the years, I’ve worked with brands in the hospitality, food & beverage, and lifestyle industries, leading marketing campaigns, developing merchandise lines, and organizing photoshoots that showcase products in the best light. I love creating experiences that connect with people—whether it’s through social media, in-person events, or thoughtful product launches.
If you’re looking for someone who can turn ideas into action and make an impact, let’s connect!
Check out my LinkedIn!
Director of Marketing & Merchandise | The Sunrise Shack Hawaii
October 2023 – Present | Hybrid
Lead marketing and merchandise strategies to drive brand growth, customer engagement, and sustainability initiatives.
Spearhead hotel integrations and strategic collaborations.
Conceptualize and manage special promotions and events to enhance brand visibility.
Partner with influencers to generate user-generated content and build brand engagement.
Organize bi-monthly photoshoots to showcase products and partnerships.
Maintain an up-to-date online menu and execute regular email and text promotions.
Oversee merchandise strategy, including product development, inventory management, and e-commerce.
Launch promotional campaigns for new merchandise lines to drive revenue and excitement.
Marketing Manager | The Sunrise Shack Hawaii
December 2021 – September 2023 | On-Site
Managed The Sunrise Shack’s social media presence across Instagram, TikTok, and YouTube.
Developed and executed social media content calendars for seasonal launches and sustainability initiatives.
Collaborated with influencers and customers to create engaging, brand-aligned content.
Analyzed social media performance metrics to optimize engagement and reach.
Organized social media collaborations, giveaways, and contests to increase brand visibility.
Stayed ahead of digital trends to ensure innovative marketing strategies.
Virtual Assistant | Burgenne I Photography
August 2021 – December 2021 | Honolulu, HI
Performed creative copywriting tasks for marketing purposes.
Optimized Pinterest for business, increasing engagement by 400%.
Managed Instagram engagement, client outreach, and follower interactions.
Marketing Intern | Allied Global Marketing
May 2021 – August 2021
Assisted in organizing promotional events.
Researched and brainstormed social media campaigns.
Conducted outreach and developed pitches for niche audiences.